BPI Women ERG
In the fall of 2023, I undertook the logo design for Bully Pulpit International’s Women Employee Resource Group (Women ERG). To infuse the BPI microphone with a sense of approachability and to embody the group’s inclusive nature, I paired BPI brand colors with traditionally “feminine” hues and layered hand-drawn silhouettes.
PARTNERS
Laura Hardwick (art direction) and Maia Tilly (art direction)
BPI’s Primary Logo
Existing BPI subbrand logos: (from left to right) BPI Black ERG, BPI Proud, and BPI Salute
Final Women ERG Logos