Grace Farms Tea & Coffee
Lead Art Director collaborating with the Creative Director to craft print (packaging, guides) and digital content (emails, web, organic social), with a strong focus on illustration. Manage projects end-to-end, driving 18% revenue growth and boosting customer retention by 71%.
PARTNERS
Creative Direction (Grace Hamilton) and Copywriting (Samantha Holm)
Emails
Illustrations
Floral, herbal, and ingredient drawings (featured throughout emails, web, and print)
Item drawings (used in emails, web, and print)
Seasonal drawings (seen in emails and on web)
My illustrations as seen in Journey Into the World of Tea, a one-of-a-kind guided, immersive tea experience for customers