Lee Jeans
I collaborated with Lee Jeans on marketing materials for their Spring 2023 arrivals and played a key role in shaping their Summer 2023 campaign identity. I developed seasonal guidelines, delivered targeted advertising assets, created illustrations for their Pride collection, and designed new interfaces for their 2024 website. Additionally, I lead-art-directed and executed designs for all social platforms, including organic Instagram posts, reels, stories, Pinterest, TikTok, and Threads.
PARTNERS
Creative Direction, Art Direction, Prototyping
Desktop (Mac, Windows) and mobile layouts for Lee’s Spring 2024 campaign
An original illustration I made for Lee Pride (left) which was later adapted and animated for web and social (right)
Another iteration of my drawing seen on web