Lee Jeans
I collaborated with Lee Jeans to develop marketing materials for their Spring 2023 arrivals and played a key role in shaping the Summer 2023 campaign identity. I developed seasonal guidelines, delivered targeted advertising assets, and created illustrations for the Pride collection, while also designing new interfaces for the 2024 website. I led art direction and executed designs across all social platforms, including organic Instagram posts, reels, stories, Pinterest, TikTok, and Threads in 2024.
PARTNERS
Creative Direction (undisclosed), Art Direction (undisclosed), Prototyping (undisclosed)
Instagram - Feed
Instagram - Stories
Tiktok
Web
Desktop and mobile layouts for Lee’s Spring 2024 campaign
Illustration
An original illustration I made for Lee Pride (left) which was later adapted and animated for web and social (right)
Another iteration of my drawing seen on web